A STRATEGIC BRANDING
STUDIO
FOR
BRAVE
PEOPLE
AND BRANDS
Founded in 2020, by entrepreneur and brand Strategist Zulimel Leon, Leon Studio is a boutique branding studio committed to helping brave people and brands make lasting impact on the cultural landscape through shared purpose, inspired people and relevant brand culture.
OUR PEOPLE & CULTURE /
A REMOTE TEAM AND
A LIVE
CULTURE UNDERPINNED BY
SHARED VALUES.
We’re a small group of passionate strategists, enthusiast designers, and storytellers with different backgrounds. Our remote working environment supports our approach to getting together on project basics to stimulate fresh ideas in new creative ways.
To strengthen our culture and align with like-minded people is our
everyday goal. Our grounded values determine the way we talk, behave and do things for us and others. We live to it and hope they continue
guiding us to make the right choices today and tomorrow.
BIGGER PICTURE
We believe in the transformative power of purpose, people, and culture as drivers of change. Real change happens when people come together. Shaping and extending our culture to others is what keeps us going every day. Generating change means taking risks.
NURTURING OTHERS
Whether it's fostering a mindset, honing a skill, nurturing a project, or shaping an entire brand, our commitment to empowerment and collaboration is unwavering. At the end of the day, "we" are all in this together.
CURIOUS MIND
With a thirst to try unexplored ideas, we push the self-expression boundaries to creatively initiate, spin and revive ideas, concepts and projects. It’s done when it has the “punch“.
SAY WHAT IT IS
We like to openly express what we think and feel without hidden agendas. So, encouraging honesty and transparency is paramount in the work we do. What we say is what we truly believe.
MEET THE STUDIO FOUNDER /
ZULIMEL LEON
Part brain and part heart, Zulimel has spent a couple
of years mastering the art of strategic branding. Learning
the craft at a young age to further pursue a career in
Communications, Advertising, and Marketing, Zuli has
experienced almost everything (there is always something
to learn in the world of brands).
of years mastering the art of strategic branding. Learning
the craft at a young age to further pursue a career in
Communications, Advertising, and Marketing, Zuli has
experienced almost everything (there is always something
to learn in the world of brands).
Witnessing firsthand the transformative power brand
shaping can have in small businesses, Zuli founded
Leon Studio to share her experience and help brave
women and CALD entrepreneurs have the same
opportunities that medium and large companies
have to make positive, lasting cultural impact.
shaping can have in small businesses, Zuli founded
Leon Studio to share her experience and help brave
women and CALD entrepreneurs have the same
opportunities that medium and large companies
have to make positive, lasting cultural impact.
"Entrepreneurship is a rollercoaster where no secret
formula or magic wand can guarantee success.
However, there is one thing that is certain: when you
combine purpose, people, and culture, great things
can happen - for the best."
formula or magic wand can guarantee success.
However, there is one thing that is certain: when you
combine purpose, people, and culture, great things
can happen - for the best."
