Glow Care is a social enterprise that supports undiagnosed neurodivergent individuals and young diagnosed NDIS participants on their wellness journey, helping them embrace their uniqueness and unlock their potential to thrive in all aspects of life.

Moving from a service provider to a brand that challenges the norm in a world that generally doesn’t feel like it’s built for ‘atypical people’. We ally with GC to develop a brand system that shape its culture, set clear foundations, and present a consistent identity to plant its flag and build a community that supports each other to grow and thrive.

project details
INDUSTRY /
Wellness and Healthcare
COUNTRY /
Australia
HOW WE HELPED /
Brand Coaching and Mentoring /
Purpose & Values /
Brave Proposition /
Brand Architecture /
Logo Suite / Illustrations /
Brand Guidelines
WHO HELPED US /
Zulimel Leon / Strategist & Designer
brave proposition /

When there’s no other option but to shift to thrive, Glow Care leverages its power to do things differently by embracing “atypical” as its way of doing things. Shifting the focus from “atypical people” to “the atypical social enterprise”, Glow Care establishes itself as “the atypical social enterprise, for the typical people”, creating a benchmark in their category and setting a new industry standard.

"Leon Studio transformed my sole trader business into a growing team of incredibly passionate and committed individuals. Zulimel went above and beyond to understand and invest into the transformation of my mindset. With her creative talent and work ethic, she transformed my brand and created something modern, beautiful and authentic".

Anna Cheban, Founder and Director

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