REIMAGINING           WHAT'S

  POSSIBLE

FOR YOUR

BRAND

AND   BUSINESS

In today’s landscape, being out there is no longer enough. As your strategic branding ally, our services provide practical branding solutions that fuel your business growth and add employee and customer value.

Whether it’s to instigate strategic brave initiatives, devise captivating identity systems, or enhance existing customer experiences, we’re here to support and guide you every step of the way.

BRAND

STRATEGY

A rock-solid strategy is the cornerstone of a brand that is known, beloved, and championed by its customers.

We specialize in crafting brand strategies that extract why your brand exists and how it adds value from the inside out so your brand can grow. By establishing your brave proposition and identifying your position in the market, your brand will be set to make meaningful connections with your audience now and tomorrow.

Brand Foundations / Persona Profile / Journey Mapping / Brave Proposition / Competitors Landscape / Marketing
BRAND

IDENTITY

An appealing and consistent visual identity bridges your brand's spoken and unspoken facets.

We meticulously craft engaging verbal and visually captivating identity systems that align with your customers’ aspirations and withstand the test of time. Beyond your logo, your personality and voice will shape the way you present on the outside world and how you communicate your values so you win a place in the hearts and minds of your audience.

Brand Personality / Voice and Tone/ Logotype Suite / Design Ecosystem / Packaging / Environment / Guidelines
BRAND

EXPERIENCE

In a world where people intuitively respond to experiences and emotions, designing brand interactions is paramount.

From creating your web presence to designing physical environments and crafting captivating campaigns online and offline, our expertise in brand experience ensures that your customers not only return to your business but also become fervent advocates of your brand.

Website Design / Online and Offline Campaigns / Brand Launch & Rollout / Social Media Management
BRAND

CONSULTING

Managing a brand involves making challenging decisions, mainly when your business is in its early stages or navigating change and growth.

Whether you are developing a brand or considering a rebrand, our 101 consulting sessions and mentoring workshops are here to clarify any marketing or brand questions and guide you to achieve your desired goals.

Business Insights / Brand Audit / Coaching and Mentoring / Workshops / Employer + Employee Branding
WHO IS THIS FOR /

Brave entrepreneurs and small business owners who stand for more.

We firmly believe that only the brave have the power to speak up, inspire people, aim for change, and make a positive, lasting impact. That’s why we ally with early entrepreneurs and small business owners who are not afraid to make a difference – those willing to step up, take accountability, and exercise patience as things evolve. Regardless of what stage your business is in, our branding services are for you if:

1.   YOU STRUGGLE TO ARTICULATE WHY YOUR BUSINESS MATTERS
2.   YOUR CUSTOMERS UNDERVALUE YOUR OFFERINGS
3.   YOUR VISUAL IDENTITY DOESN'T CAPTURE YOUR BRAND'S GREATNESS
4.   YOUR BUSINESS MODEL IS CHANGING OR EVOLVING
5.   YOU UNDERSTAND SHAPING A BRAND IS AN ONGOING PROCESS THAT REQUIRES SEVERAL INTERACTIONS
WHY THIS MAY NOT BE FOR YOU /

STRATEGIC BRANDING

We understand that transforming your business into a brave brand that makes cultural impact is a powerful investment that requires time, focus and commitment. That’s why we may not be the right fit for entrepreneurs and leaders looking for:

SHORT-TERM RESULTS AND MAGIC WINS

Shaping, growing, or transforming a brand is an ongoing, long-term process that requires several interactions from everyone around the business to achieve the expected results. While marketing focuses on short-term strategies to win customers and uplift sales, strategic branding extracts and amplifies your authentic attributes to win a space in the minds and hearts of your customers. When done right, your business transforms, your sales grow, and your business becomes a brand.
MAKING SUPERFICIAL CHANGES OR JUST A LOGO

Strategic branding is not a one-time solution based on personal preferences or superficial decisions. Changing a logo or website will not resolve your business or product problems; instead, it could create more confusion and dissatisfaction among your current customers, making it more difficult to attract new ones. That's why it's important to consider your customers before your personal preferences to make sure your business aligns with your customer's values and desires.
EXTRAORDINARY RESULTS WITH LIMITED RESOURCES OR NO BUDGET

When done right, strategic branding can achieve extraordinary results with limited or no budget. However, let's not mistake it for magic. Success isn't just handed to you with a well-done brand strategy or an aesthetic visual identity but through your determination to make it work. So, while strategic branding can be a powerful tool in your arsenal, remember that its true power lies in your dedication and commitment to the process. That's why it's essential to approach it with realistic expectations.

  READY     TO MAKE

    CULTURAL   IMPACT    

leon studio

We love allying with brave people

and brands to create impact. let’s

collaborate [email protected]

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