EK Marketplace is the result of the transformative process recently undertaken by Enlightened Koala. Focusing on supporting a broader range of conscious, ethical people and local businesses, this transition required a distinct strategy and consistent visual identity system that amplified not only its mission but also its meaningful way of doing business.

We approached the branding by crafting a unique identity for EK Marketplace that highlights its dedication to ethical commerce and local enterprise. This new identity needed to establish a clear and compelling presence in the marketplace, emphasizing its role as a platform for supporting small-local businesses and conscious people.

project details
INDUSTRY /
Wellness and Healthcare
COUNTRY /
Australia
HOW WE HELPED /
Brand Coaching / Purpose &
Values / Brave Proposition /
Logo Suite / Brand Guidelines /
Art Direction / E-commerce Design
WHO HELPED US /
Zulimel Leon / Strategist & Designer
Danielle Ramsay / Designer
Thiago Emmanuel / Photographer
Tassi Moreschi / Photographer
brave proposition /

To continue honoring the brand’s meaningful principle, we adopted EK’s brave proposition as our own way of doing business. Because we believe that meaningful shopping is the way to support local, and there is no better way to show this support than by creating a verbal and visual system that highlights why EK- MKPL is the home of meaningful brands for conscious people.

"We have formed a great allience with Leon Studio over the years, and we couldn't be happier with the results of this project. Their spot-on strategy and eye-catching design have led to a 20% increase in our B2B partnerships in the first months of the rollout."

Rossana Ruschel, Owner & Director

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